Field Notes
A small studio nobody could find. Good work, invisible on the internet — a solvable problem.
- Client
- Self-directed
- Services
- Web · Content · SEO
- Type
- Creative business
- Year
- 2026
Six years of work, a domain, and a website that ranked below a business that closed in 2019.
The idea: keep the personality, fix the plumbing. A beautiful website nobody can find is mostly an expensive secret.
Structure
One heading hierarchy, real page titles, descriptions that read like sentences.
Structured data
Organization and service markup so search engines stop guessing.
Speed
Images sized properly, fonts self-hosted, no third-party script tax.
The type system does most of the work. Three sizes, one accent, a lot of restraint.
Search engines are not the audience. They're the doorway.
Long-form that survives a phone.
Measure capped, headings that break up the wall, images that load when they're needed. The kind of page someone reads to the end of.
Photos made for the layout, not cropped into it.
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After Hours
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